Quick Decision Guide
I want to... | Use this bundle type |
Pre-define exactly which products go together | Mix & Match |
Let customers build custom packs with quantity tiers | Pack Builder |
Guide customers step-by-step through categories | Collection Bundle |
Mix & Match Bundle
Best for: Pre-defined bundles where you select the exact products and customers choose their variants (size, color, etc.).
Use cases: Curated outfit bundles, matching sets (shampoo + conditioner), "complete the look" bundles.
How it works:
You select the specific products that make up the bundle
Customers see those products together as a set
Customers choose their preferred variants (size, color, etc.)
The bundle discount applies automatically
Example — "Cozy Loungewear Set": Cloud Sweater + Matching Sweatpants. Customer picks size and color for each. Save 15%.
Flexibility: Lowest — You control exactly which products are bundled. Customers only choose variants.
Pack Builder
Best for: Maximum customer flexibility with "buy more, save more" pricing tiers.
Use cases: "Build your own 6-pack" (beverages, snacks, candles), tiered pricing, subscription box customization.
How it works:
You select a pool of products customers can choose from
You create pack size options (3-pack, 6-pack, 12-pack) with pricing
Customers pick any products from your pool to fill their pack
Bigger packs = bigger savings
Example — "Build Your Pizza Box": Choose from 20 pizza varieties. 3-Pack: $36 (10% off), 6-Pack: $66 (15% off), 12-Pack: $120 (25% off).
Flexibility: Highest — Customers choose exactly which products go in their pack.
Collection Bundle
Best for: Guided, step-by-step product selection across categories.
Use cases: Meal kits (Starter → Main → Dessert), outfit builders (Top → Bottom → Shoes), gift boxes with categories.
How it works:
You create steps, each linked to a Shopify collection
Customers progress through each step, choosing one item per step
The bundle is complete when all steps are filled
Example — "Build Your Date Night Dinner": Step 1: Starter (Appetizers) → Step 2: Main (Entrees) → Step 3: Dessert (Desserts) → Step 4: Wine. Bundle Price: $89 (Save $20).
Flexibility: Medium — Customers choose within each category, but the structure is defined by you.
Feature Comparison
Feature | Mix & Match | Pack Builder | Collection Bundle |
Customer picks products | No (you define them) | Yes | Yes (per step) |
Customer picks variants | Yes | Yes | Yes |
Tiered quantity pricing | No | Yes | No |
Step-by-step selection | No | No | Yes |
Free gift option | Yes | No | Yes |
Category-based selection | No | No | Yes |
All bundle types create warehouse-friendly orders — each component product appears as a separate line item with its own SKU, so your 3PL or fulfillment team can pick, pack, and ship like any regular order.
Still Not Sure?
"I sell matching products that go together" → Mix & Match
"I want customers to pick their own items from a selection" → Pack Builder
"Customers need to choose from different categories" → Collection Bundle
You can use multiple bundle types on the same store for different purposes.