MOD Bundles Analytics

MOD Bundles provides analytics within the app to help you understand bundle performance.

Accessing Analytics

Open MOD Bundles from Shopify admin
Click Analytics in the navigation
View your bundle performance data

Available Metrics

Bundle Overview

Metric	What It Shows
Total bundles sold	Number of bundle orders
Bundle revenue	Total revenue from bundles
Average bundle value	Average order value for bundles
Most popular bundles	Which bundles sell most

Time-Based Data

Daily/weekly/monthly trends
Compare periods
Identify patterns

Per-Bundle Metrics

Sales count per bundle
Revenue per bundle
Conversion rate
Average items per bundle

Shopify Native Analytics

Bundles also appear in Shopify's standard analytics:

Where to Find

Go to Analytics in Shopify admin
View Reports
Look at Sales reports

Bundle Products

Since bundles are Shopify products:

They appear in product reports
Revenue is attributed to bundle product
Standard Shopify metrics apply

Considerations

Bundle product shows total revenue
Individual bundle items tracked separately
May need to combine data for full picture

Understanding Bundle Data

What Counts as a Bundle Sale

A bundle sale is recorded when:

Customer completes a bundle
Adds to cart
Completes checkout

Abandoned carts don't count as sales.

Revenue Attribution

Bundle product: Gets the discounted total
Individual items: Part of the bundle
Discount: Recorded as price reduction, not coupon

Key Performance Indicators

Conversion Rate

Formula: Bundle page visits → Bundle purchases

What to track:

Product page views (Shopify analytics)
Bundle completions (MOD Bundles)
Checkout completions

Improvement tips:

Simplify bundle (fewer products)
Clearer pricing
Better product images

Average Bundle Value

Formula: Total bundle revenue ÷ Number of bundles sold

What it tells you:

Are customers buying larger bundles?
Are pricing tiers working?

Improvement tips:

Promote larger pack sizes
Incentivize higher tiers
Add upsell messaging

Product Popularity

Track: Which products are selected most in bundles

What it tells you:

Customer preferences
Which products drive bundle sales
Potential inventory planning

Actions:

Feature popular products
Consider removing underperforming items
Stock up on bundle favorites

Reporting Best Practices

Weekly Review

Bundle sales count
Revenue vs. goal
Popular products
Any issues (returns, complaints)

Monthly Deep Dive

Compare to previous month
Analyze product mix
Review pricing effectiveness
Customer feedback themes

Quarterly Strategy

Evaluate bundle lineup
Retire underperformers
Plan new bundles
Adjust pricing if needed

Exporting Data

From Shopify

Go to Analytics → Reports
Select relevant report
Click Export
Choose format (CSV, Excel)

From MOD Bundles

Check if export options are available in the Analytics section.

What to Export

Sales by bundle
Revenue by period
Product performance
Customer data (aggregated)

Connecting to Other Tools

Google Analytics

If you use Google Analytics:

Ecommerce tracking captures bundle purchases
Tag bundles appropriately
Track bundle page performance

Shopify + Third-Party Analytics

Many analytics apps integrate with Shopify:

Lucky Orange
Hotjar
Mixpanel
Others

Bundle interactions may be trackable depending on the tool.

Analyzing Bundle Performance

High-Performing Bundles

Signs of success:

Consistent sales
Low return rate
Positive reviews
Repeat purchases

Actions:

Promote more heavily
Create similar bundles
Use for marketing examples

Underperforming Bundles

Signs of issues:

Low conversion
Frequent abandonment
No repeat buyers
Confused customer questions