At a Glance
Mix & Match | Pack Builder | Collection Bundle | |
Customer picks | Variants only (size, color) | Products from pool | One product per step |
You define | Exact products in bundle | Product pool + pack sizes | Steps + collections |
Flexibility | Lowest | Highest | Medium |
Best for | Pre-defined sets | "Build your own" | Step-by-step selection |
Fulfillment | Standard orders | Standard orders | Standard orders |
All bundle types create orders with individual line items—your warehouse or 3PL fulfills them like any other order.
Mix & Match Bundle
"Get this sweater and sweatpants set—pick your sizes"
How It Works
You select the exact products that make up the bundle
Customers see them as a pre-defined set
Customers choose their variants (size, color)
One discount applies to the bundle
Example
"Cozy Loungewear Set"
Includes: Cloud Sweater + Matching Sweatpants
Customer picks sizes for each
Get 15% off
Best For
Matching outfit sets
Complementary product pairs
Curated gift sets
"Complete the look" bundles
Pack Builder
"Pick any products you want to build your 6-pack"
How It Works
You select products customers can choose from
You create pack size options (3, 6, 12, etc.)
You set different prices/discounts per size
Customers pick any products to fill their pack
Bigger packs = better deals
Example
"Build Your Candle Box"
Choose from 20+ candle scents
3-pack: $36 (10% off)
6-pack: $66 (15% off)
12-pack: $120 (25% off)
Best For
"Build your own" experiences
"Buy more, save more" promotions
Maximum customer choice
Subscription box customization
Collection Bundle
"Choose a starter, then a main, then a dessert"
How It Works
You create steps, each linked to a collection
Customers progress through each step
They pick one product from each step
Bundle complete when all steps filled
Example
"Build Your Date Night Dinner"
Step 1: Choose a starter (from Appetizers)
Step 2: Choose a main (from Entrees)
Step 3: Choose a dessert (from Desserts)
Get $15 off the bundle
Best For
Meal kits
Outfit builders
Gift box categories
Guided product selection
Quick Decision Guide
Use Mix & Match if...
You want to define EXACTLY which products go together
Products are meant to be sold as a set (matching, complementary)
Customers only need to pick variants (size, color)
Least complexity for customers
Use Pack Builder if...
You want customers to CHOOSE which products go in their pack
"Buy more, save more" pricing with multiple pack sizes
Maximum flexibility for customers
"Build your own" experience
Use Collection Bundle if...
Customers should pick from DIFFERENT categories
Step-by-step guided selection makes sense
Each step represents a different decision
"Choose one from each" format
Can I Use Multiple Types?
Yes! Many stores use different bundle types for different purposes:
Mix & Match for curated matching sets (outfit bundles)
Pack Builder for "build your own" with customer choice
Collection Bundle for guided multi-category selection
Each bundle type creates a separate product.
Feature Comparison
Feature | Mix & Match | Pack Builder | Collection |
Customer picks products | ❌ (you define them) | ✅ | ✅ (per step) |
Customer picks variants | ✅ | ✅ | ✅ |
Multiple pack sizes | ❌ | ✅ | ❌ |
Tiered pricing | ❌ | ✅ | ❌ |
Step-by-step | ❌ | ❌ | ✅ |
Free gift option | ✅ | ❌ | ✅ |
Warehouse-friendly orders | ✅ | ✅ | ✅ |
Why "Warehouse-friendly"? All bundle types show individual line items with SKUs in the order—your 3PL or warehouse staff can pick, pack, and ship exactly like any regular order.
Pricing Comparison
Type | Pricing Options |
Mix & Match | No discount, % off, $ off, fixed price |
Pack Builder | Fixed price per size OR % off per size |
Collection | No discount, % off, $ off, fixed price |
Examples by Industry
Food & Beverage
Scenario | Best Bundle Type |
"Coffee + Mug set" (specific products) | Mix & Match |
"Build your own 6-pack or 12-pack" | Pack Builder |
"Choose appetizer + main + dessert" | Collection |
Beauty & Skincare
Scenario | Best Bundle Type |
"Shampoo + Conditioner duo" | Mix & Match |
"Pick any 5, 10, or 15 samples" | Pack Builder |
"Cleanser → Toner → Moisturizer routine" | Collection |
Fashion
Scenario | Best Bundle Type |
"Matching sweater + sweatpants set" | Mix & Match |
"Pick any 3, 5, or 7 socks" | Pack Builder |
"Build an outfit: top + bottom + shoes" | Collection |
Still Not Sure?
Ask yourself:
Do I want to define exactly which products go together? → Mix & Match
Do I want customers to pick their own products? → Pack Builder
Do customers choose from different categories step-by-step? → Collection Bundle
Or try all three and see which fits your products best!